Summary. McGeoch & Co Ltd dazzled at BIF 1956 in Birmingham. The British Industries Fair, a global trade beacon, attracted VIPs and royalty. Queen Elizabeth II visited McGeoch’s stand, highlighting UK’s industrial prowess. BIF showcased Britain’s best to the world.
The impressive McGeoch & Co Ltd Stand at BIF 1956
On the edge of Birmingham there was once a building which was officially the most visited attraction in the country – or for a fortnight every year it was, anyway. It was not a theme park or a stately home, but a nondescript collection of interlocking hangars, set beside the railway line and surrounded by farmland.
The railway station which served it (at Castle Bromwich) welcomed a remarkable procession of VIPs, including half a dozen Kings and Queens of England, and the heads of state of dozens of others. When the Cold War was at its chilliest in 1956, even Nikita Khrushchev popped in.
They called it the British Industries Fair, or BIF for short.
For 40 years BIF was Britain’s shop window to the world, easily the largest trade fair on the planet, and the place to showcase the products of the UK and its Commonwealth. Even by the mid-1930s there were stands for more than a thousand exhibitors including an increasingly impressive presence by McGeoch & Co Ltd.
Strictly speaking, there were two BIFs, one staged in London and one held simultaneously in Birmingham, the latter concentrating on local strengths in engineering, electricals and heavy industry. Customers and delegates shuttled between the two on specially reduced rail fares (on non-stop trains) or flew in by air to Castle Bromwich.
The British Industries Fair actively ring-fenced its exhibitors in ways unimaginable in today’s multi-national and globally integrated world. It permitted only UK manufacturers and food producers from the Empire and Dominions to exhibit. This was decidedly Britain’s show, an annually re-occurring Great Exhibition for the 20th century.
Showcasing Innovation and Royal Recognition: McGeoch’s Milestones at the 1956 British Industries Fair
For McGeoch, the annual British Industries Fair (BIF) event presented the ideal opportunity to showcase and secure orders for the company’s rapidly evolving product range. This range included domestic and marine lighting, as well as ships’ brassfoundry, all manufactured at the Warwick Works in Birmingham.
In 1956, among the impressive list of overseas visitors to the McGeoch stand, two buyers from Yugoslavia came in search of ships’ brassfoundry for the shipyards there. They were from Belgrade and had got to know about McGeoch through the small shipyard Yarrow’s once had at Kraljevica. Before leaving the UK, they had placed a series of orders for cabin door fittings and furniture and general ships’ brassfoundry.
1956 was also the year that the McGeoch stand was honoured with a visit by Her Majesty Queen Elizabeth II, accompanied by His Royal Highness, The Duke of Edinburgh – a right royal occasion for the company.
Her Majesty Queen Elizabeth II is welcomed to the McGeoch Stand at BIF 1956 by Mr W Percy McGeoch, Works Managing Director and Chairman of the Electrical Exhibitors’ Committee (left). Looking on is Sir Ernest Goodale, Chairman of BIF Limited.
BIF historical information is reproduced by kind permission of business-live.co.uk